The company stated the brands didn't meet their safety review needs.
Because the Connected Press notes, Food and drug administration rules require companies to exhibit that new cigarette brands aren't any more dangerous than other forms already available on the market. However, the company stated that within the situation from the four banned brands, R.J. Reynolds “failed to show” the cigarettes were “not substantially” not the same as older items.
This doesn’t always imply that the 4 brands - Camel Crush Bold, Pall Mall Deep Set Recessed Filter, Pall Mall Deep Set Recessed Filter Menthol and Vantage Tech 13 - are anymore hazardous kinds of cigarettes.
As FDA’s tobacco director Mitch Zeller described, this means “the different qualities of those items raise different problems with public health.”
“In our mind, these transformed features elevated questions for all of us, ” he stated.
The company has purchased merchants to prevent the purchase of those brands immediately. However, stores and marketers happen to be given thirty days to get rid of the items.
“Failure to obey federal tobacco product laws and regulations may lead to the Food and drug administration starting further action without warning, including, although not restricted to, civil money penalties, no-tobacco-purchase orders, justice, seizure, and/or injunction, ” the company stated.
R. J. Reynolds stated now it “strongly disagrees” using the Food and drug administration decision.
“Our distribution towards the agency on these brands were comprehensive, so we believe we effectively shown substantial equivalence, ” stated Jeffery S. Gentry, their executive v . p . for procedures, inside a statement.